In this clip
Startups, that are most often starved of funding, need to figure out a way to sell themselves. Depending on the kind of businesses they are and the stage of development they are at, their investment on PR varies greatly.
In this video, Sabrina Horn, author of \"Make It, Don\'t Fake It\", gives us an insight into how startups are investing on PR and how they\'re managing to constructively make their presence felt in the industry.
About Workpod & Work2.org
Workpod is the Work2.org podcast taking you on the journey with leaders, experts, academics, authors, and change-makers designing the future of work, workers, and the workplace. Minisode clips are short excerpts from longer episodes — follow the show on the platforms above for full conversations.
