Workpod · PodcastWorkpod Minisode

WorkPod Minisode: Aspiration, Delusion and PR

In the world of PR, being honest and grounded feels like a novelty. Companies are projecting to the public their hopes and aspirations and not their reality. If this taken too far it borders on delusion. In this video,…

In this clip

In the world of PR, being honest and grounded feels like a novelty. Companies are projecting to the public their hopes and aspirations and not their reality. If this taken too far it borders on delusion.

In this video, Sabrina Horn, author of \"Make It, Don\'t Fake It\", gives us a picture of what exactly leads to a PR disaster and the importance of conveying the truth to the public.

About Workpod & Work2.org

Workpod is the Work2.org podcast taking you on the journey with leaders, experts, academics, authors, and change-makers designing the future of work, workers, and the workplace. Minisode clips are short excerpts from longer episodes — follow the show on the platforms above for full conversations.

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