Startups, that are most often starved of funding, need to figure out a way to sell themselves. Depending on the kind of businesses they are and the stage of development they are at, their investment on PR varies greatly.
In this video, Sabrina Horn, author of \”Make It, Don\’t Fake It\”, gives us an insight into how startups are investing on PR and how they\’re managing to constructively make their presence felt in the industry.
